Link Insertion for the Swiss Bank Dukascopy Website💸 Promoting a Financial Project in the US Market

If you have a large website with a robust link profile and want to outpace competitors and secure a leading position in search results, the key lies in experimentation. Explore and implement effective link building strategies that address your specific challenges, help you reach your objectives, and optimize your time and budget.

Our client achieved this by selecting the Link Insertion service from Brandcitations for the Swiss online bank Dukascopy.

Link Insertion refers to exclusive links from pages with an established audience and visibility on Google for relevant queries. These links are harder to obtain and more costly than crowd marketing or traditional guest posts, but they are instrumental in driving a site to the top of search rankings and increasing organic traffic.

Discover the results we achieved over 5 months and the additional links incorporated into the strategy for promoting a financial-themed website in this case study.

Input data

Client project: Dukascopy Bank, is a Swiss innovative online bank offering online and mobile trading services, with a focus on foreign exchange, bullion, CFDs, and binary options. The bank also provides a range of banking and other financial services powered by proprietary technology solutions.

Domain age: Over 23 years (registered on August 8, 2000), collaborating with Brandcitations since December 11, 2023.

Promotion region: USA

Language: English

Site link profile: Well-developed, with 2,939+ referring domains, over 900K backlinks, and a DR of 72 at the start.

Anchor list: Unanchored links prevail.

Advantages of the client’s project:

• A large site. The site has a strong link profile, high DR, and over 441K users per month.
  

• Multilingualism. The business attracts an audience from a wide geographic area to the site. This drives steady growth of the link profile and provides the opportunity to experiment with link building mechanics and placement sites.
  
  

• Wide functionality. Here you will find banking services, forex, crypto, CFDs, binary options, and B2B special offers. The site contains a wealth of information about the financial market: articles, news, reviews, technical analysis, trading tools, etc. There’s a currency exchange calculator, a SWFX widget, and even Dukascopy TV.
  
  

• Adaptive version and application. The availability of a properly functioning mobile version is a crucial component for ranking and promoting a site in search results.
  
  
• User testing of services. There is an option to open a demo account for trading.
• Extended information about the company. In particular, accompanying documents, contact details, and several feedback forms.
  

Parallel work with the project on the part of the client: posting guest articles.

The task set for Brandcitations: promoting landing pages and improving the website’s position in Google’s search results for key queries.

Additional factors that influenced the progress of the project: 

• A difficult niche. In promotion, we focused on forex trading services. Getting links for pages in this niche is much more difficult and expensive, especially when it comes to Link Insertion.
• Attention to content creation and anchor usage. Website moderators and search engines closely monitor financial projects. It’s essential to write surrounding link text and anchors correctly and to choose only trusted platforms for placement.
• Significant volume for the old domain. The client’s site is over 23 years old, with a well-developed link profile and hundreds of thousands of backlinks. Given this, we needed to start with several dozen links. Additionally, high-quality donors for link building at such scale run out more quickly.
• High competition. The U.S. market has many broad-profile financial sites and individual projects related to forex, cryptocurrency, and more. Well-known companies are present in the search results. In such conditions, it’s necessary to focus more on reputable comments and placements on donors already trusted by the audience.

Stages of work 

1. Familiarization with the project and its advantages.
2. Analysis of the link profile of the site and competitors’ sites.
3. Defining the goals of link building.
4. Identifying pages for promotion.
5. Coordinating the list of anchors and surrounding text
6. Selecting appropriate link building strategies
7. Approving the number of links, work period, budget, and donors
8. Placement of the first links and validation
9. Planned placement of the full volume for the first stage of promotion
10. Preparation of a detailed performance report
11. Adjustment of the link building strategy

All work related to the approval/revision of posted links was carried out in a personal account.

Link Building with Brandcitations

To achieve the goals set by the client for link building, we chose links from forums and Link Insertion.

1. Links from forums will positively impact the brand’s reputation online, effectively diversify the anchor list, and ensure the organic nature of the site’s link profile.

Criteria for selecting sites for posting forum links:

• At least 5,000 keywords in Google according to Ahrefs
• DR of 30 or higher
• Organic traffic of 300+ per day

2. Link Insertion. Placing effective links from pages with an audience and visibility in Google for relevant queries will significantly improve the site’s position in search results and increase search traffic.

Parameters for selecting sites for placing links within the Link Insertion service:

• At least 5,000 keywords in Google according to Ahrefs
• DR of 20 or higher
• Organic traffic of at least 300/day

Distribution of the Number of Links by Terms and Methods (Summary Table)

Work on the project is currently on hold. 

Site Promotion Results

Thanks to the strategic placement of links from forums and exclusive links within the Link Insertion service, we successfully increased the organic traffic of the Dukascopy Bank website. We attracted 18% more customers, which led to a company profit growth. Several screenshots from the client:

We also placed over 550 high-quality links, which positively impacted the site’s link profile dynamics and improved its rankings in Google for relevant queries.

Conclusion

Link Insertion is ideal for promoting international projects and shows effectiveness even in complex, highly competitive niches. Such links lead to faster position growth and a significant impact on search traffic dynamics.

Our client approached link building comprehensively, incorporating methods such as forum links, Link Insertion, and guest articles. This strategy can be further enhanced with links from submissions (local directories, social networks, and job sites), ensuring a more natural link profile.

If you’d like to try Link Insertion for your international project, reach out to us via chat on brandcitations.com. We’ll provide more details about these exclusive links and explain how they work 💪