Specifics of Link Building for Financial Projects

Today, financial niche websites, including those related to forex, are in high demand. In 2024, users have more confidence in earning through financial exchanges, options, and cryptocurrencies than in 2017-2020.

The widespread lockdowns during COVID-19 in most countries played a significant role. Many people were left without a stable income, which increased interest in alternative (passive) income.

When choosing a financial project for investment, users primarily focus on the company’s reputation. Therefore, the main goal in promotion should be to build trust with your target audience.

In this article, I will explain how to properly promote a legal financial website, particularly in the forex niche, using links, and what nuances to consider to create a positive brand tone.

How to Promote a Legal Forex Website Using Links

The key to promoting a forex site is quality links. The more links you obtain from authoritative sources, the more trust the project will gain from both search engines and the target audience.

You should understand that in the financial niche, quality matters at every stage — from the content on the site to the selection of websites for placement. There is no room for shortcuts, tricks, or cost-cutting here. Such an approach will only lead to a negative reputation, and in this business, a negative reputation almost always means bankruptcy.

Additionally, forex-related texts and links are twice as expensive as those in “white” niches. Some contractors refuse to work with the forex market due to its “gray” niche status and the high level of competition.

Forex is a highly competitive and expensive industry where users are willing to test services without worrying about the potential loss of a few hundred or even thousands of dollars. This is driven by the high income level of the target audience and their understanding of the intricacies of brokerage platforms.

Conclusion: Forex sites must focus on quality at every stage of promotion, particularly in link building. A significant budget will be required for implementation. If you’re confident that you’re ready to compete for the TOP in this field, grab a notebook and pen. There are many important nuances and effective methods ahead.

What to Consider Before Starting the Promotion of a Financial Site

To begin, check the site and evaluate every detail. The following must be present:

1. Required documentation;
2. Current contact information and feedback forms;
3. A user-friendly and clear personal account;
4. Detailed trading conditions;
5. Rules for working with the platform (especially important to outline the procedures for depositing and withdrawing funds);
6. Availability of educational materials (blog, courses, reviews, etc.);
7. Quality analytics;
8. An “About Us” page that includes information about the company, offices, partners, promotions, sponsorships, management, and key employees;
9. News from the platform;
10. Functionality that works properly.

All content must be written correctly. Every word matters. Sometimes, a single poorly constructed phrase can deter a site visitor from working with you. Additionally, if your site is multi-regional and multilingual, high-quality translation, along with language and licensing proofreading, is crucial.

Promotion of a Forex Company: Focus on Support

I decided to write about this separately. Support is one of the key factors in choosing a forex broker. Your managers must be 100% prepared. The questions may vary, but all contracts, rules, and agreements should roll off their tongues effortlessly.

Managers on forex sites are the first point of contact for potential clients. They should communicate calmly, steadily, and convincingly, and be available 24/7 (which is optimal for forex companies). However, remember that aggressive promotion of account replenishment is detrimental to your business.

The manager should highlight the main benefits, bonuses, promotions, rules, and guarantees. There should be no coercion or persistent tone.

Do you think this is clear enough? I disagree. Most forex company owners overlook their support department (which should not be confused with the sales department). The potential profit and ranking position directly depend on it.

Additionally, ensure that your site offers all possible ways for clients to communicate with you for their convenience.

Fundamental Aspects of Link Building for Forex Sites

As I mentioned earlier, reputation is the key to success in forex. Therefore, before starting to develop a link building strategy, it is essential to determine the goals you want to achieve through it. These may include:

1. Positive brand reputation among the target audience and search engines;
2. Attracting motivated visitors to the site;
3. Validating the company as an expert in the industry;
4. Building a link profile with positive growth dynamics to outpace competitors and elevate the site to the top;
5. More precise geo-targeting.

Always focus on one key aspect. This will determine the speed of achieving your goals and the resources invested in implementing the strategy.

SEO Analysis at the Beginning of Developing a Site Promotion Strategy

Before selecting effective link building methods and determining the scope and timeline, you need to ensure that there are no technical errors on the site. After all, in addition to building a reputation, we aim to rank among the top positions in search engine results.

To accomplish this task, the SEO checklist from Collaborator.pro is an excellent resource for you:

Or consider using an automated service for free analysis, such as SiteChecker:

In addition to identifying errors and shortcomings on the site, the service will suggest methods for correcting them. Once the important internal work is completed, we can begin selecting link building methods.

6 Effective Link Building Methods for Forex Sites

Of course, there are many more link building methods, but at the moment, we are interested in the most relevant ways to acquire links. Our goal is to raise awareness of our presence in the market.

Link Insertion

Link Insertion is the primary method for acquiring links in the forex niche. It involves adding your site to platform ratings and reviews, guest posts, posting affiliate links, and much more.

Using Link Insertion, you can acquire links from several hundred authoritative domains — if you approach it correctly:

1. Never use a work email with your domain name to contact site representatives. There’s a high chance your emails will end up in spam, be blocked by recipients, and ultimately raise red flags with search engines.
2. In the email, always introduce yourself and briefly highlight the benefits of your platform. A couple of lines at the start should grab the reader’s attention and prompt them to learn more about your offer.
3. Be sure to analyze the site’s content for relevant materials. Don’t immediately reach out just because you see “forex,” “fin,” “trading,” etc., in the site name. Focus on quality. Placement should be as native as possible. You should begin crafting your outreach email only after identifying the ideal page for placement and the appropriate method.
4. Don’t forget to offer something in return or inquire with the interlocutor about it. This could be a barter, payment, or information support. It’s best to clarify this upfront.
5. Always write a clear subject line. Instead of using vague terms like ‘partnership’, ‘info-partnership’, or ‘link placement’, opt for something like: ‘Cooperation Proposal between Brandcitations and Alpari’. If this isn’t your first collaboration, you can add the month: ‘[September 2024] Brandcitations Link Placement in FXempire’.
6. Create an email footer template. It’s a very convenient and memorable feature. The footer should include a photo, full name, and up-to-date contact methods: social media links, phone numbers, additional emails, messengers, etc.

Advice: Create a personal page on social networks (Facebook/Twitter), find and follow all the experts and owners of top forex platforms.
This will help you better understand the specifics of the niche and potentially establish contact with 10-15 professionals in advance. In Link Insertion, prior communication is just as important as the structure of the letter.

Forum Links + Q/A Websites

Another powerful link building strategy for financial sites. If you follow the rules for working with such links, you can achieve excellent results.

Quality forum links are an essential part of EEAT efforts. One of its components is adding authorship, contact information, etc.

Links from forums positively impact reputation if:

• you carefully select discussions for posting comments;
• you always complete your author profile and wait at least two weeks before posting a targeted message;
• you post 20 or more native comments before sharing a link;
• you identify the pain points of the discussion participants and try to address them with your message;
• you write simply, correctly, and clearly;
• you include visual elements: photos, screenshots, infographics, videos, etc.;
• you are not afraid to reference authoritative sources in your posts;
• you avoid conflicts and do not argue with other participants in the discussion.

You need to be very careful with these links. By using comments on forums and Q&A sites, you can not only enhance the company’s visibility, build a good reputation, and attract a motivated audience, but also, if done incorrectly, you could significantly harm the business.

Social profiles

The rules for posting links in social profiles are similar to posting links on forums. It is important that:

1. the profile is created on an authoritative domain;
2. the profile details are fully completed;
3. the feed (if it’s a social network) contains posts, preferably thematic ones;
4. the profile is not new, at least two weeks old.

Posting links in social profiles may seem simple, but in reality, this process requires a substantial amount of time to execute. For larger volumes, this task is typically outsourced.

Submissions

Without placement on quality submission sites, it is difficult to build a positive reputation. Therefore, the first step should be adding the company to Google My Business.

At the same time, it is important to include:

1. the full actual and legal name;
2. relevant documentation;
3. company logo and photo;
4. current contact details (e-mail, phone numbers, office addresses);
5. website URL;
6. support work schedule;
7. regions where you operate;
8. detailed description and key advantages;
9. payment methods;
10. answers to frequently asked questions;
11. links to social networks and messaging apps.

Important: Submissions often feature real feedback from customers about their experience with the company. I recommend monitoring and addressing them promptly. Even a single negative review on an authoritative platform can harm your reputation and cast doubt on the effectiveness of your entire strategy.

Relevant submissions:

1. yellowpages.com 
2. yelp.com 
3. wallethub.com
4. richmanagement.com
5. insidermedia.com
6. financialservicedirectory.com
7. wiseradvisor.com
8. cpadirectory.com.

Guest posts

These can be review articles, news, press releases, useful guides, or interviews. The main thing is to be featured on a good platform and create genuinely useful, high-quality content.

A few tips on content:

1. write clearly and concisely;
2. explain complex topics in simple language;
3. support your statements with screenshots or images;
4. refer to authoritative sources and don’t be afraid to link to third-party services (if relevant);
5. format your text: use bold font, quotes, footnotes, break the text into small, topic-focused paragraphs, and include bulleted and numbered lists, tables, mini FAQs, micro markups, etc.;
6. post video reviews, tutorials, or webinars;
7. collaborate with thought leaders;
8. don’t forget to include meta tags and proper H1-H4 headers;
9. always provide accurate and reliable information in your articles;
10. create engaging content, not just content that “dryly” sells.

Remember, you’re writing for real people. Guest posts primarily serve to demonstrate your expertise in the field and drive users to your website. Only when the information in the content is accurate will it contribute to building your site’s reputation and increasing users’ trust.

Don’t hesitate to publish articles under your own name or on behalf of a representative. These types of posts resonate better with the audience because they come from a real person, not an abstract company. This personal touch increases trust in both the information and the brand.

Sponsorship

Almost every forex broker sponsors a sports team. This is a great tool because global football clubs (and others) have numerous high-quality affiliate blogs, websites, and social media channels.

This link-building method doesn’t involve much effort. It’s simple: we provide the club managers with pre-prepared content for them to publish. They distribute your news or offer through all their channels—from the main website to newsletters and Social Media.

Moreover, sports clubs are highly promoted, with significant budgets allocated to both external and internal marketing. Their social media followers often number in the billions.

YMYL Pages and E-E-A-T

YMYL pages refer to any page containing content that impacts human well-being. Forex websites fall under this category as they address financial matters. In the forex niche, this is one of the key factors for promotion.

E-E-A-T is Google’s criteria for evaluating the credibility of both the content and the people who publish it. The E-E-A-T rating was introduced to protect users from misinformation, unreliable or harmful content, or at least minimize its presence online.

Content on YMYL pages must be expert-driven. It’s not just about well-written texts and articles, but also about having a well-qualified author for the materials, along with references to authoritative sources.

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That’s all.

Need quality links to promote your financial website? Just reach out to us via the support chat on our site. Our managers will create a personalized link building strategy for you, tailored to the goals and objectives you want to achieve with these links.