How to Effectively Use Quora to Promote Your Website

Quora is one of the leading question-and-answer sites in the world. It is especially popular in the USA, Great Britain, Canada, Australia, etc.

Therefore, if you are developing a project in these regions or planning to expand your business there, Quora can help solve the following tasks from the start:

• validate an idea;
• test your MVP and get feedback;
• connect with like-minded individuals and receive expert opinions.

For an active business you can:

• attract your audience’s attention;
• get traffic-generating links;
• promote content.

In this article, we will take a closer look at the Quora Q&A service. We’ll explain what Quora is, how to use it, and the advantages of using it to promote your website.

What is Quora

Quora is a social knowledge-sharing service, essentially a question-and-answer site.

There are many advantages to promoting a website on Quora. Here are some of them:

1. 20,500,000+ daily visitors can learn about your business.
2. By providing expert answers to questions related to your niche, you can convince the Quora audience of your professionalism and build a positive reputation for yourself and your business.
3. By reading the Quora feed, you can learn something new completely free of charge.
4. Well-known users and industry experts can answer your questions.

Quora’s Audience and Platform Authority

Usually, before developing a strategy to promote a business on a specific platform, it is thoroughly analyzed.

Let’s take a look at Quora’s audience:

Geographic Distribution of the Audience

As SimilarWeb shows, most of the audience is concentrated in the USA (41.38%) and India (12.24%).

However, I recommend paying attention to all the countries on the list. Why? It’s simple. Quora has 837.2 million visitors per month. This means that 1% equals 8.37 million, which is hundreds of times higher than the standard traffic requirements when selecting sites for link building.

Traffic Distribution

Quora receives over 80% of its traffic from search engines. This indicates that the Quora audience is genuinely interested in the site’s content.

Additionally, I have yet to notice any contextual or targeted advertising being implemented on Quora.

Trust Flow and Citation Flow

Let’s take a look at Majestic. When selecting sites for promotion, pay attention to donors with a Trust Flow (TF) of 12 or higher.

Quora has excellent metrics in this regard. The site’s audience evaluates its content positively and consistently refers to it.

Conclusion: The platform has a strong audience that actively engages with the content. Comments, reposts, and shares are integral to its success.

The key is to approach business promotion on Quora responsibly and thoughtfully. Otherwise, a couple of careless links could seriously damage your reputation.

Each of your posts or comments should provide value to readers.

Quora Account Development

Once you’ve decided to include Quora in your business promotion strategy, it’s important to understand how to register on the platform and fill out your profile for more effective use. And overall, do you need one account or several?

Let’s start with the latter. In fact, there is no strict rule regarding the number of accounts. If you want to be active on Quora, you can start with just one. The key is to post regularly and approach all matters responsibly.

For example, the globally recognized company Moz has a key account on Quora — Rand Fishkin, who has over 23K followers and 2.8K+ monthly views.

Of course, the more representatives you have, the better it is for your business’s online recognition.

What Should an Ideal Quora Account Look Like?

If you create an account for a company representative on Quora, use only real information. Avoid nicknames or avatars. Provide your first and last name and add a photo. This is essential.

What Else?

1. The company or companies you currently work for and your position.
2. A link to the target website.
3. Your professional achievements and experience.
4. Your educational background: school, college, or university.
5. Your social media accounts.
6. A brief introduction about yourself.

This information will help users of the service trust you more.

We also recommend that you take the interests section seriously. If the discussions listed there only pertain to your niche, users may become skeptical, thinking you’re only here to promote your site.

Include in the «Knows About» section everything you’re knowledgeable about and interested in. This will appear more natural. Additionally, try to write answers on topics beyond your primary focus. An ideal ratio is 80/20:

80% of answers should address relevant questions;

20% can cover broader topics.

Another tip: never indicate a different place of residence. If you list the USA (Los Angeles) instead of Britain (Edinburgh), you risk getting into trouble. Each region has its own linguistic and cultural characteristics.

Quora Quick Start Guide

We believe Quora’s functionality is intuitive. However, there are still some nuances when working with this service. Let’s start with a simple one: «how to upvote».

Quora does not have likes in the traditional sense. Instead, it features an «upvote» (from English «vote in support»). This allows you to elevate questions and answers that interest you higher in the feed, making them more visible to other users who are interested in the same topic.

How can I subscribe to the Quora account of the author of a post I liked? It’s very simple:

1. Find the follow button next to the author’s username;
2. Click on it;
3. Done!

To avoid missing new publications or other activities from the author, click on «Notify Me»

And also click «Subscribe» to start following community updates:

And now, perhaps the most interesting part:

How to Write Answers on Quora to Benefit Your Business

Before considering which answers to write, let’s determine what questions to address to protect your reputation. Here are some selection rules:

1. The question should have a significant number of followers (10 or more).
2. Look for questions with poor answers (short in length, poorly formatted, lacking screenshots, or off-topic). By providing a high-quality answer, you have a good chance of receiving the majority of votes and earning the title of best comment.
3. High engagement is important. We want to consider the ratio of answers to followers; the higher it is, the better. For example, 2 answers for 7 followers is a solid result.
4. New questions: Keep an eye on new questions in your areas of interest and aim to be among the first to respond. Quality should always be maintained.

Golden Rules for Writing Answers on Quora

1. Personification: Any answer should be as close as possible to the question’s author. You can address them by name or, if the question was asked anonymously, use the information they provide (like a website, screenshots, analytics of the site, company name, etc.).
2. Visuals: This is a necessary part of a good answer. However, it doesn’t mean you should add pictures everywhere. Only attach informative screenshots or illustrations that help better explain the essence of your answer.
3. Formatting: Using lists, bolding key phrases, and other formatting techniques can be more effective than a lengthy 3,000-character answer filled with empty images.
4. Avoid «We»: Steer clear of using terms like «we», «us» or «in our company». Answers should be written in the first person without generalizing language. Don’t hesitate to take responsibility for the content you post.
5. Full Size: Your answer should be at least 300 characters long. This helps both Quora users and the ranking system accept your response better, even if you’re aiming to write something simple and concise.
6. Native Link: If your answer contextually requires a link to a website or product, include it. Just be mindful not to overdo it with links.
7. Links to Other Participants: If you wish to quote someone from the discussion in your answer, do so. This makes your comment appear more natural.
8. Non-targeted Links: If your answer does not require a link to your target site but could benefit from a link to a tool, service, or product, don’t ignore that opportunity.
9. «Thanks for the Question»: If Quora itself sent the question to you, be sure to thank the author. This is a common courtesy that also ties back to personification.
10. Storytelling: The Quora audience, like those on many other platforms, enjoys real-life stories. Your answer should be rooted in genuine experience.

How to Add an Image to a Reply

As I mentioned earlier, to make your answer on Quora as comprehensive as possible, you need to include a visual element (such as a picture, screenshot, infographic, etc.).

Remember, your image must be unique and provide value. Avoid using generic stock images. This is crucial because the image will help distinguish your answer from many others.

But how can you do this if you’re using Quora for the first time?

It’s actually quite simple. By clicking on «Answer» under a question, you will see a straightforward and user-friendly editor. This editor allows you to format text, add links, quotes, images, and tag discussion participants-all with just one click:

In this case, the image can only be uploaded, but not pasted from the clipboard. 

If your goal is to add a screenshot, I recommend using the program ScreenRec. It will allow you to edit a screenshot and save it to a storage device in a few seconds.

What to do if the answer was hidden or deleted

Sometimes Quora moderators hide or delete your answers. There are three reasons for this:

• If the answer received too many upvotes (yes, this also happens).
• If the moderator decided that your answer did not fully cover the topic and suggested making some changes, but you did not respond to this in a timely manner.
• If you have not confirmed your account name or email.

At the same time, the first reason requires an individual approach, and the other two can be solved without problems.

Check the «Notifications» tab in time for urgent questions (point 2). And connect social networks to your account (point 3).

Linking answers

Just as with optimizing content on your website or in articles, you should internally link your answers on Quora.

Identify the top 1-3 answers that address your primary objective, and link the rest in a way that guides the reader from secondary answers to the target ones.

I recommend creating a rough linking strategy before starting work on the content.

How to Select Questions on Quora

This step is just as important as knowing how to answer correctly. According to theory, only 20% of answers are truly successful.

There are several ways to identify questions that benefit us:

Find questions that receive organic search traffic.

For this, Serpstat is perfect. Enter Quora into Serpstat, navigate to the «Domain Analysis» – «SEO Analysis» – «Top Pages» tab, and download the data for the most popular pages. This report includes URLs, the number of search phrases, Facebook shares, and potential traffic. The list can be exported.

In addition to Serpstat, you can also use Ahrefs. Enter Quora in Ahrefs and navigate to the «Top Pages» tab. Here, you can view estimated organic traffic, the number of keywords, the top keyword, search volume, and ranking position. The list can also be exported.

View the Weekly Number of Question Views Using Quora’s Advertising Manager

To help advertisers choose which content to promote, Quora provides a report of weekly views for the selected question.

How to do it?

Go to your Quora Ads Manager (be sure to disable your ad blocker beforehand). You’ll be asked to fill out information about yourself as an advertiser and your content. Since you’re only interested in viewing question stats, feel free to enter random data.

With the Ads Manager, you can create reports, monitor your audience, launch ad campaigns, and more.

Follow Popular Niche Authors

This is straightforward. Visit the target community, review the top posts, and analyze the authors behind them.

Who are they, what do they do, and most importantly, what is their style of answering questions and key points? You could write better or offer more detailed and well-supported opinions. Analyzing competitors, even if they are not direct ones, is always beneficial.

If you’re serious about it, you can analyze the authors in the chosen community.

Just Follow Quora

Each time you answer a targeted question, Quora will suggest popular similar questions. With this strategy, it’s important to start wisely.

Choose any of the methods mentioned above to select the right question. By answering it, you’ll set off the chain.

Alternatively, go to the «Answers» tab, where you’ll find a curated list of questions based on your interests.

However, remember to answer only the questions where you can truly provide a complete, detailed, and most importantly, accurate response. Otherwise, your reputation could be significantly harmed.

How to Get More Upvotes on Quora

Upvotes are «votes in favor».

They are the primary goal for many company representatives on Quora.

Earlier, I mentioned several rules for writing answers. However, more than simply following these rules is needed to earn upvotes from the audience.

What else?

1. Answer questions (to which you genuinely know the answer) not only thoroughly but also as quickly as possible. To achieve this, you’ll need to regularly monitor the chosen topics.
2. If you didn’t manage to be the first to answer, avoid duplicating the previous comment. If you have something to add, that’s great. Your answer might just fulfill the need.
3. Consider using the AIDA formula in your response: Attention (grab attention) – Interest (the main content that sparks interest) – Desire (bringing it to the goal) – Action (a call to action).

Connect Facebook

Link your Facebook account to your Quora profile. This will make it easy to share your answers and gain more attention and upvotes.

How does this work? 

1. Connect your Facebook profile.
2. Write a question, answer, or post on Quora.
3. The system will share it on your Facebook feed within a few seconds.

This way, you can attract even more readers to Quora, especially those already interested in your topic.

Additionally, you can share your response on popular thematic public pages on social media. This will help you gain more attention from your target audience.

Link Building on Quora: Benefits and Effectiveness

In addition to managing company accounts, there is another important promotional tool on Quora — link building. It will help you naturally attract a motivated target audience to your website and build a positive reputation for your business without your direct involvement.

How to do this?

Engage an outsourcing company for your promotion, such as Brandcitations. This will significantly strengthen the company’s position in this service and help you achieve your goals in a shorter timeframe.

Important! Authors of answers with links must adhere to the rules for writing posts and maintaining their profiles.

Additionally, if an author includes a link to the target site in their last answer (relevant to the topic), the next at least five posts must be on a neutral topic.

What Can You Expect from Link Building on Quora?

Benefits of working on Quora include:

1. Attracting motivated visitors to your site
2. Increasing the number of brand mentions online
3. Enhancing the level of trust the target audience has in the brand
4. Improving the site’s link profile

The key is to keep progressing. If you managed to place 2 links on Quora in one month, aim for 5 links the next month. Continue to increase your efforts over time.

Also, check out our case studies on link building and reviews to verify the effectiveness of our approach

That’s all for today, although there is much more to discuss about Quora.

We hope this material has been useful to you.

Need more link building strategies? Check out our guide: https://brandcitations.com/blog/60-link-building-strategies/